What is Offset Printing?
The newspaper at your front door in the morning, restaurant brochures posted at the refrigerator, the magazine you have just been reading that is also filled with flyers – print media is all around us and we don’t even put much thought about it. Printed materials, before they land into your hands, go through creation and editing by graphic designers. Then, these materialize through the printing process. This step produces the very printed object that we use on a day-to-day basis.
Printing is the method by which output from a computer, such as a fashion catalog or an ad flyer, is transferred onto a medium, which for these cases is glossy paper, by a press with either ink or toner. One such type of printing is offset printing. What is it exactly?
Offset printing, or offset lithography as it is otherwise recognized, is known to be the best type of printing in the commercial printing industry today. It is the best service in the field because it offers the highest quality of printed output. This produces crisp, vibrant, smooth and solid prints as opposed to streaked prints of lower quality printing. The images and prints produced are rich and full. Because of these qualities, what you get is an authentic-feeling product that looks highly professional. Think of the very high and consistent image quality of your favorite comic book, or the sleek and solid look of an impressive business card. Surely, offset printing did the job right there.
This quality of printed media is attained by using pure inks, not toners that are used in digital printing. The ink is transferred from metal plate to a rubber blanket, then finally onto the printing medium. Because of the flexibility of the rubber, there is a wide array of printing medium that can be used like cloth, canvas or wood. Moreover, because of this very thorough method of printing, the materials can withstand a long period of time, having undiminished quality.
More reasons why offset printing is the best printing method is that it is very economical when it comes to cost and minimalistic when it comes to production time. Compared to other printing types, offset has the lowest per-unit price. This makes it definitely the go-to option when you have a bulk order for prints as in the case of demanding a high volume of campaign materials or business paraphernalia. Also, printing is very rapid in this mode, making the production process time-effective. If you have a tight deadline such as in needing a set number of flyers for an advertisement campaign, you can rely on offset printing to meet your due date.
It is no question why industries that go hand in hand with print media turn to offset lithography when it comes to producing their printed materials. The unmatched image quality that is brought about by the technology of color and texture accuracy and control is highly desired by companies in almost all arenas. The other benefits when it comes to time and money make it all the more a sought after commercial printing process. It’s a win-win situation for the customer demanding the printing process and the service provider who ensures the quality of the products and services delivered.
Products and services that are catered by offset printing covers a large scope; customized projects and business needs are some of the materials in the spectrum. More specifically, books, magazines, newspapers and other types of publication are under the custom projects, while for the business materials, letterheads, forms, flyers, catalogs, brochures and business cards are made. The common denominators among all these publication, marketing and branding commodities are the need for a professional and high-quality aesthetic, and they are all needed in high volumes as well. These are just about the criteria that match what offset printing offers.
M&G Global Ads and Offset Printing Services
In the Philippines, M&G Global Ads, the printing company at the forefront of the sign making and provision, is also a high-quality service provider when it comes to offset printing. Their offset printing services include personalized work to cater to the unique and individual demands of clients. Their premier team of printing consultants secures that printing works are inspected thoroughly under their production system as well. Hence, you are ensured of the versatile capabilities and the degree of quality that M&G Global Ads can bring you.
The company provides a vast array of printing solutions to their clientele. With this, they chiefly aim to provide a competitive price for high-quality printing and on-time delivery of their output. The elaborate system with which they operate make them a highly recommended full service commercial printing company for any business establishment or any individual to work with. Whether you are in need of ad materials or you have a special presentation requiring high-quality prints, you can trust M&G Global Ads to work on your materials for you.
If you are in need of marketing collaterals for your enterprise or a newly set-up business which might include flyers, brochures and business cards, the prints provider is ready to take on the printing job. If you only have the ideas for your materials and have not put these into creative, ready-to-print forms, the company can also provide graphic designers to help your visions come to fruition. After the creative process of laying out the format and the design, the products become tangible via the intricate and high-quality offset printing.
Products and services by the company via offset printing are diverse and of first class quality. If you want to entrust your money and time for the best deal in having your printed media, M&G Global Ads Inc. is here for you and all your printing needs.
