Coca-Cola Beverages Philippines, Inc. (CCBPI) and Indorama Ventures, a Thailand-based company, have partnered to establish PETValue, a state-of-the-art bottle-to-bottle recycling facility in the Philippines. The PHP 1-billion facility, which will be located in General Trias, Cavite, is set to be completed in 2021 and will be the largest of its kind in the Philippines. M&G Global Ads has been chosen to provide the outdoor signage for this landmark project, which aims to promote sustainable practices and reduce waste.
As part of its World Without Waste initiative, Coca-Cola is committed to increasing the recycling rate of its packaging to 100%. The establishment of PETValue will play a crucial role in achieving this goal, as it will help to ensure that used PET plastic bottles are collected, processed, and reused within a circular economy. The facility will have the capacity to process 30,000 metric tons of used plastic bottles per year, which is equivalent to nearly 2 billion pieces of plastic bottles.
M&G Global Ads has a wealth of experience in creating outdoor signage for major projects such as PETValue. The company will be responsible for designing, manufacturing, and installing the outdoor signage for the facility. This will include pylon signs, monument signs, and directional signs, which will help visitors and employees navigate the facility. In addition, M&G Global Ads will also be responsible for creating wayfinding signage, which will guide visitors to the appropriate areas of the facility.
The outdoor signage for PETValue will be designed to be highly visible and easy to read, ensuring that visitors can quickly and easily find their way around the facility. M&G Global Ads will use high-quality materials and advanced manufacturing techniques to ensure that the signs are durable and able to withstand the elements. The signs will also be energy-efficient, using LED lighting to reduce power consumption.
In addition to the outdoor signage, M&G Global Ads will also be providing indoor signage for the facility. This will include signs for the reception area, conference rooms, and other public areas. The indoor signage will be designed to complement the outdoor signage and will use similar materials and manufacturing techniques.
The partnership between CCBPI and Indorama Ventures is a major step forward in promoting.
