Introduction
Signage is a visual or graphic display that uses text, symbols, or signs to convey a message to a particular audience. Signage can be indoor and outdoor signs, instructional signs, or wayfinding signage.
Usually, signage is used to spread information, promote products, give directions, or raise awareness. Other uses include promoting health and safety awareness, attracting customers, or showing support for a cause.
The Role of Signage in Branding
Businesses are the ones who usually harness signage and its benefits, especially when it comes to building their brand identity. They use signage to tell customers what their brand is all about by showcasing the name, logo, offering, tagline, or a short message. They also deliberately choose a font, color, or aesthetic for signage to convey their brand’s personality, which can create a good first impression. Furthermore, they leverage it to announce an event, a service, or a new product to the public, which stirs their curiosity.
Signage as a Marketing Tool
Aside from being a tool that can boost a business’s branding, signage in the Philippines also plays a key role in marketing strategy. First, signage is used to present positive reviews and feedback from previous customers, which can create trust and credibility with potential customers. Second, signage can inform customers about limited products or services as well as sales or promotions. This is possible by creating signage that elicits excitement and urgency. Third, signage is placed in strategic locations that can be easily seen by customers. And lastly, signage can show play or words that can grab attention.
Benefits of Signage for Businesses in the Philippines
From urbanized cities to small towns, signages are found almost everywhere. Its ubiquity is mainly due to how it can significantly help large corporations and small businesses expand and reach a wider audience. Other benefits are:
- Increased visibility and brand recognition: signage bolsters a business’s branding, especially when put in a strategic location where they can be visible to a multitude of individuals that can eventually be converted into customers. As an advertising tool, it is displayed 24/7 without the need for maintenance. This results in a consistent and continuous presence that can help customers recognize the brand.
- Improved customer experience and navigation: signages are utilized to direct, guide, or persuade customers to enter your business premises and to check out your business products or services. By using creative messaging as well as good sizing, customers can be enticed and easily led to your store or to an event, which will help them have a good customer experience.
- Effective marketing and promotion: When a business has a new product, service, or event, using signage is an effective promotional tool because it informs the public about it. Also, signage that is creatively designed can grab the attention of the public, which can result in them being curious about your business.
- Competitive advantage over other businesses: opting for signage that is unique, creative, and eye-catching can be an advantage, as this can stand out among other businesses promotional tools. Also, this serves as a visual representation of one’s brand in the outside world, reaching a larger audience as compared to other businesses’ marketing platforms.
Factors to Consider in Choosing Signages for Businesses
As one of the go-to advertising tools, there are certain factors that businesses consider when they choose signage. Some of these are
- Signage design and materials: signage should use designs that are in line with the business brand for cohesive messaging. At the same time, the materials of these should be of high quality and long-lasting because some of them are placed outdoors and are vulnerable to rain, strong winds, and scorching heat that can damage them.
- Signage placement and visibility: Locations also play a key role when having signage for businesses. They must be placed in a location where they are highly visible and are not obstructed by other signage or buildings.
- Signage maintenance and repair: Some signage is placed in a higher position, such as above the door of the shop, which means that one cannot easily clean it. That is why one should pick a material that is smooth in order to look clean and spotless for a longer time.
- Importance of working with a professional sign maker in the Philippines: To fully utilize the benefits of signage, there are professional sign makers that one can ask for help from. These professionals are equipped with skills and experience that can provide you with solutions that suit your business and guarantee an increase in customers.
Types of Signages Available in the Philippines
In the Philippines, there are different kinds of signage that one uses for their businesses, depending on their end goal. These signs include:
- Indoor signage: These are signs that are placed inside an establishment or a business store. Usually, these are window graphics, directional signs, room numbers, and floor plans that are used to guide customers when they have entered the business, inform them of possible hazards, and promote the identity of the business.
- Outdoor signage: Placed on the outside or exterior of a business, outdoor signage is a great tool for businesses. Examples of these are billboards or hoardings to advertise a product or promote a campaign. Others include shop signs or architectural signage placed on the business premises to take advantage of free space and inform customers.
- Digital signage: Also called electronic signage, these are digital installations that include display technologies like LCD monitors, LED walls, projection, and menus that display images, videos, multimedia content, taglines, business messages, and directions.
- Specialized signage for different industries: With the advancement of technology, there are specialized signages that are specifically made for a client. These use different materials, lighting, and designs to meet the aesthetic and functional needs of the clients. Examples of these are custom metal signs, custom neon signs, and specialized decals for vehicles.
Signages are one of the traditional visual displays that have been present in our society. Businesses are the top users of signage, as these help them strengthen their brand and reach a wider audience. To make them an effective advertising tool, businesses ensure that they create signages that are aesthetically designed, unique, and long-lasting. Or sometimes they hire creatives and signage makers. These individuals use their creative juices in deliberating using text, signage, directions, images, logos, and other visual cues that can entice the public.
M&G Global Ads Signage is the premier sign maker in the Philippines. With its quality work, businesses have trusted and continue to trust them when it comes to their business signage needs. To learn more, call 8997-3781 or 8696-5515.
