How to Design a Signage

Signages may be used for different purposes such as for advertising a business, selling, warning people, informing, providing directions, or even inspiring. No matter what the purpose of the signage is, it is important to take into consideration several factors that will affect its effectiveness.

Planning

One of the most crucial, but often overlooked steps in designing a signage is the planning phase. An effective signage starts with a good plan. When planning, you must keep in mind two things: the main purpose of your signage, and your target audience. You may notice that primary schools, hospitals, government offices, restaurants, and construction sites make use of different signages with varying designs. This is because their purpose and target audience are different from each other. For instance, bright signages are used to market products because they can attract attention and entice customers to buy the products. Colorful signs are also used in primary schools because they are more appealing to children.

Wording

Most signages have words on them andalthough some do not consider it to be a design element, it is important to make sure that it has the proper wording for it to be effective.When deciding on the words to put, you must keep in mind that you only have less than 5 seconds to communicate your message to passing motorists. With this, you must keep your message concise and clear. Furthermore, the message obviously needs to be in the correct grammar, otherwise it will be deemed unreliable.

Font and Design

A signage provides you with the chance to convey your message at a distinctive “voice.”Make sure that the font and the design match the brand personality of your organization. Font styles can either help you make a casual and friendly approach, or a formal and serious one.

No matter what you aim for, it is important to keep in mind that you should never use more than two different font styles in a single signage because it can appear chaotic. Furthermore, the font size must also be readable even from afar and should emphasize your main message.

When it comes to the design, it helps to add graphics because they can grab the attention of people. Moreover, another factor to consider is the color combinations of the signage. White is considered to be the most versatile color for a background because it can easily be matched with other colors. You are free to use any color for your background, but your options for a font color that will stand out are not as extensive.

Final Thoughts

After making the design for your signage, it is important to have another pair of eyes to evaluate before having it made. However, if you do not have the time to go through all the planning or doesn’t have the artistic skill, you can always seek the help of professional signage designers. M&G Global Ads is an advertising company which is manned by skilled designers that can attend to your needs. With their expertise and years of experience in the field, they will surely be able to meet your requirements.