Store Signs: Recognizing a Business Signage

M&G Global Ads was once again commissioned to create quality acrylic signages for two notable food establishments in the Philippines recently. Also, we were engaged to provide fencing and civil works for one of the prime developers in the country.

Contis’ Bakeshop and Restaurant – Store Signage & Business Signage for a Time-Tested Brand

Contis’ Bakeshop & Restaurant first opened its doors in 1999 to patrons in BF Homes in Parañaque City. Three sisters were behind the concept and success of Contis’. Carole, the middle sister was the chef while Cecille, the eldest and Angie, the youngest were the “tasters” and “order takers”. Their first menu offering were Carole’s Chocolate Cake, Baked Salmon (a recipe Carole first tasted in Canada), and Garlic Sotanghon (a recipe they inherited from their mother). They named their restaurant after their maiden name – Conti despite the warnings of friends that Contis’ sounds like “konti” which means small portions. Also despite that their initial location was on a street dead end, the sisters still pursued their dream. They offered a friendly and warm service atmosphere to their patrons together with generous portions of their products. Because of these, Contis’ soon delighted restaurant goers and before long, the sisters expanded their store from 1 to 10 restaurants all over Metro Manila. Throughout all their outlets, they make sure to constantly give their best because they believe that in order to win the loyalty of their customers, they always have to treat them excellently all the time.

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M&G Global Ads, like Contis’ is committed to giving the best to all our customers. When the inspiring restaurant approached us to create a store signage for one of their newest branch – we were honored to oblige. We fabricated an acrylic signage for their store front and road signage. Both outdoor signage remained true to the Contis’ brand design which has become a familiar sight to loyal patrons. We ensured that these acrylic signage were made from the finest material and can last for a long time, the same way that Contis’ will surely be around for a long time.

The Red Light – Acrylic Signage for an Up and Coming Bar

The Red Light is owned by no other than Erwan Heussaff who is also popular as a restauranteur after opening several hip restaurants across Metro Manila which are all novel concepts that explored different ways for food to be presented. Together with Hatch 22, Niner Ichi Nana, and Crisp on 28th, The Red Light is the latest addition to Heussaff’s restaurant empire. It is set to delight patrons starting this first quarter of 2015.

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The Red Light will be a place where chefs, restaurateurs and bartenders can stage their original concepts for a couple of nights per week. Here, they can unleash their creativity in an outdoor bar and 12-counter seat show kitchen and on some nights might even engage in friendly competition with other chefs. Cooks can also reserve the place and act as chefs for the day for their friends. The Red Light is a novel concept that has definitely got everyone excited.

An exciting concept such as this needed a business signage that is also exciting and able to capture the whims of its target customers. The obvious choice is an acrylic signage that will light up at night and instantly make the place recognizable. Because of the name, the signage was made to look like it was part of a red light district – the name of the restaurant was in neon red outline. It was also given an on-air/off-air feel like that in a radio booth.

As we do with our other customers, we ensured that the signage is made from top quality materials and processed with the utmost care. We are proud that we were able to deliver a signage that will withstand the test of time and be a witness to the success of Erwan Heussaff’s latest concept.


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Business Signs in Fences – Citiglobal Fencing

Another way to let the public know about your business or make them aware of your brand’s existence is by covering your perimeter with signage that communicates your brand. For businesses that are still in construction, this is a good way to let the public know that your business is soon to rise in their area and they can look forward to it.

Citi Global Realty and Development Inc. decided to take advantage of the fencing of its latest construction area by getting M&G Global Ads to create business signage in the form of high quality tarpaulin fencing containing the brand values and positioning of Citi Global.

Citi Global started as a marketing, landholding and leasing company and in recent years has gained credibility and reputation among investors and clients as one of the emerging Philippine real estate developers. The company accepted the challenge to develop efficient communities when the say the responsive and competitive real estate industry. Since the beginning, they have committed themselves to developing first-class innovative ideas and quality projects.

Likewise, M&G global ads is proud to say that we have delivered quality and top-of-line fencing to the latest Citi Global development. A business signage that will herald the arrival of another top-of-the-line real estate development in the country.


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Store signage must always reflect the inherent qualities of the brand. Before any signage design can commence, the sign maker must understand not just the purpose of the signage but also the history and brand values of the store or company who will be represented by the business signage. This in-depth knowledge of our clients is what sets us apart. We endeavor to always deliver top-of-the-line signage that you will surely love.

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